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TOBEN IS AN INDEPENDENT CREATIVE STUDIO FOR BRANDS, LOCATED IN SYDNEY. WE ARE CONNECTED BY A MISSION TO EMPOWER BRANDS TO FIND THEIR UNIQUE EDGE AND TO MAKE THEM SHINE – WITH  TRUTH + BEAUTY.

TOBEN IS AN INDEPENDENT CREATIVE STUDIO FOR BRANDS, LOCATED IN SYDNEY. WE ARE CONNECTED BY A MISSION TO EMPOWER BRANDS TO FIND THEIR UNIQUE EDGE AND TO MAKE THEM SHINE – WITH  TRUTH + BEAUTY.

TOBEN IS AN INDEPENDENT CREATIVE STUDIO FOR BRANDS, LOCATED IN SYDNEY. WE ARE CONNECTED BY A MISSION TO EMPOWER BRANDS TO FIND THEIR UNIQUE EDGE AND TO MAKE THEM SHINE – WITH  TRUTH + BEAUTY.

WHO IS TOBEN?

A Bit About UsToben was founded in 2010 out of a creative vision for brands. It has grown into a tight team and a tribe of experts across two studios locations since. We are strategic thinkers + creative innovators who work with our clients to build leading brands that move and profoundly connect. Proudly boutique and independent, the success and results of every project is paramount to us.

WHAT DRIVES US?

Our ValuesAcross a wide network and multiple locations, we are unified by a set of concepts that matter to us as a creative family:

— Connection
The honest alignment, partnership, and trust with our clients are essential to building powerful solutions together.

— Individuality
We see every client and context as unique, deserving of a precise understanding and inspiring solution that gets them noticed for their uniqueness.

— Artistry
We understand the intersection of creativity and mastery as a powerful space to work from.

— Bravery
We think big, ask questions, challenge our thinking and are not afraid to let simplicity and authenticity speak for itself.

Our Creative PrinciplesEvery project is unique. But the following principles guide us on any creative journey with brands:

— From the core
A brand is more than a logo, it is the total expression of the true power of your company. So strong brands must have a strong core – a ‘why’ – that is the driving force and glue to a meaningful and holistic brand. We work with our clients to gain perspective and clarity before launching into any project.

— The power of empathy
Creativity thrives on empathy. By actively seeking to understand one another’s perspectives, we cultivate a deeper awareness of our own stance and the opportunities around us.

— Better brands for a better tomorrow
We have a responsibility to create better futures for our clients and their customers (as well as the planet). We’re excited to see how these goals support each other. Meaningful brands and businesses are full of potential to make real change.

— Good design means good business
We see design and creativity as a tool to solve problems. The quality of ideas and execution matters in equal parts when building brands that speak to the head and the heart.

So how do we do it? Explore our Services.

OUR CLIENTS

Who We Work WithDriven by a distinct approach, we work with a diverse range of clients across multiple industries, from start-ups to established brands. Our passion for brand experiences has led to some strong partnerships within the hospitality sector.

What do all our partners have in common? They have outstanding products they believe in, and an ambition to build a better future – for their business, their customers, and the planet. They have an open mind and aren’t afraid to lead by doing things differently.

INDUSTRY ENGAGEMENT

Recent AwardsGood design means good business. At the same time, we have a high respect for our industry, and are honoured by its judgments.

Talks & PanelsWe are passionate about what we do, and take pleasure in actively participating in and contributing to a dynamic industry.

  • Transform Awards ANZ 2024: Gold
  • AGDA Awards 2024: Finalist
  • Best Award 2024: Finalist
  • AGDA Awards 2023: 2x Finalist
  • Best Award 2023: Finalist
  • Graphis Awards 2023: 4x Silver
  • Eat Drink Design Awards 2022: Finalist
  • AGDA Awards 2022: 2x Merit
  • Best Award 2022: Finalist
  • Good Design Award 2022: Winner
  • Graphis Awards 2022: Gold + Honour
  • Eat Drink Design Awards 2021: 2x Finalist
  • AGDA Awards 2021: Distinction + Merit
  • Best Award 2021: Finalist
  • Graphis Awards 2021: Gold + 2x Silver
  • AWARD 2020: Finalist
  • Eat Drink Design Awards 2019: Finalist
  • Best Award 2019: Finalist
  • Good Design Award 2019: Winner
  • AWARD 2016: Silver

Talks & PanelsWe are passionate about what we do, and take pleasure in actively participating in and contributing to a dynamic industry.

  • AGDA Awards: Judging Panel, 2022
  • Graphis Awards (NY): Judging Panel, 2022
  • Design Institute of Australia: Masterclass Speaker, 2019
  • Semi Permanent (Syd): Industry Panel, 2019
  • Diemen Awards (Tas): Judging Panel, 2016
  • Google +20 Workshop: Mentor, 2013
  • Semi Permanent (Mel): Speaker, 2012
  • Semi Permanent (Bris): Speaker, 2010

LEADERSHIP TEAM

Team Toben’s CoreToben was founded by Katja Hartung and Thorsten Kulp in 2010. It has since grown into a tight family, surrounded by a tribe of experts. Katja & Thorsten continue to co-lead all Toben projects.

  • Katja Hartung
  • Founder & Creative Director
  • Linkedin
  • Thorsten Kulp
  • Founder & Design Director
  • Linkedin
  • Geoff Courtman
  • Design Director
  • Linkedin
  • Amanda Lawler
  • Strategy Director
  • Linkedin