A Bit About UsToben was founded in 2010 out of a creative vision for brands. It has grown into a tight team and a tribe of experts across two studios locations since. We are strategic thinkers + creative innovators who work with our clients to build leading brands that move and profoundly connect. Proudly boutique and independent, the success and results of every project is paramount to us.
Our ValuesAcross a wide network and multiple locations, we are unified by a set of concepts that matter to us as a creative family:
— ConnectionThe honest alignment, partnership, and trust with our clients are essential to building powerful solutions together.
— IndividualityWe see every client and context as unique, deserving of a precise understanding and inspiring solution that gets them noticed for their uniqueness.
— ArtistryWe understand the intersection of creativity and mastery as a powerful space to work from.
— BraveryWe think big, ask questions, challenge our thinking and are not afraid to let simplicity and authenticity speak for itself.
Our Creative PrinciplesEvery project is unique. But the following principles guide us on any creative journey with brands:
— From the coreA brand is more than a logo, it is the total expression of the true power of your company. So strong brands must have a strong core – a ‘why’ – that is the driving force and glue to a meaningful and holistic brand. We work with our clients to gain perspective and clarity before launching into any project.
— The power of empathyCreativity thrives on empathy. By actively seeking to understand one another’s perspectives, we cultivate a deeper awareness of our own stance and the opportunities around us.
— Better brands for a better tomorrowWe have a responsibility to create better futures for our clients, as well as for their customers and the planet, and we’re excited to see how these goals can support each other. Meaningful brands and businesses are full of potential to make real change and we want to be a part of this.
— Good design means good businessWe see design and creativity as a tool to solve problems. The quality of ideas and execution matters in equal parts when building brands that speak to the head and the heart.
So how do we do it? Explore our Services.
Who We Work WithDriven by a distinct approach, we work with a diverse range of clients across multiple industries, from start-ups to established brands. Our passion for brand experiences has led to some strong partnerships within the hospitality sector.
What do all our partners have in common? They have outstanding products they believe in, and an ambition to build a better future – for their business, their customers, and the planet. They have an open mind and aren’t afraid to lead by doing things differently.
Recent AwardsGood design means good business. At the same time, we have a high respect for our industry, and are honoured by its judgments.
Talks & PanelsWe are passionate about what we do, and take pleasure in actively participating in and contributing to a dynamic industry.
Talks & PanelsWe are passionate about what we do, and take pleasure in actively participating in and contributing to a dynamic industry.
Team Toben’s CoreToben was founded by Katja Hartung and Thorsten Kulp in 2010. It has since grown into a tight family, surrounded by a tribe of experts. Katja & Thorsten continue to co-lead all Toben projects.
WE’D LOVE TO HEAR FROM YOU! PLEASE