OUR PROCESS & SERVICES
A Holistic ProcessEvery project is unique, so we use a framework, not a template. Years of brand building have led us to a process that integrates substance, vision, and creativity and lets them work their magic. However, we also understand that brands and projects are rarely a blank canvas, so we’re also adept at working agile and collaboratively around existing foundations and unique challenges.
Assume nothing,
learn everything
Discovery
- Brand Audit
- Internal Insights
- External Insights
- Market Research
Defining the purpose,
the vision and the heart
Brand Strategy
- Brand Strategy (Positioning, Headspace)
- Brand Framework (Purpose, Values +)
- Brand Architecture
Designing unique,
inspiring brands
Brand Identity
- Visual Identity (Logo, Assets)
- Verbal Identity (Naming, Strap, TOV)
- Art Creation
- Photographic Art Direction
- Brand Guidelines
Building memorable
interactions and experiences
Expression
- Print & Publishing
- Environmental & Signage
- Digital & Web
- Video & Motion Design
- Packaging
- Marketing & SM Guides
IN A BIT MORE DETAIL
DiscoveryInsights are a powerful first step in any brand or brand refresh project. Most companies cultivate an internal view as they work on their brands day in and day out, developing a strong sense of themselves and their organisational heart. Our discovery process overlays this self-awareness with external perspectives and market realities, ensuring a full, rich, and accurate 360 view before beginning to set the brand direction.
Brand StrategyThe brand strategy stage defines the organisation’s powerful new space. Lead by a core purpose, it explores the heart, soul and ‘why’ of the organisation through key platform elements that can inform any aspect of the business from the inside out – realigning and uniting teams, and inspiring momentum for change. It is also an important foundation for the communication of the brand – the brand identity.
Brand IdentityThe brand identity intuitively communicates ‘who’ you are. We design visual and verbal assets and systems that create a meaningful, memorable, and distinct brand impression that will help you to stand out, be seen and profoundly connect. Built into brand guidelines, these tools are versatile enough to be used across any brand communication and by any brand partner. With 80% of all communication being non-verbal, the alignment and refinement of these tools are most important.
ExpressionWhen we apply or express brands, we want to create bold and positive experiences. Beyond coherence and quality, we want to engage, inspire, surprise, challenge the status quo and add value. Every application is an expression of the brand, and an opportunity to demonstrate the unique brand idea and thinking. We leave no opportunity unused to truly express who you are and to think outside the box.
SHAPED AROUND YOUR GOALS
An Flexible ApproachEvery brand context and challenge is unique, so we take a truly flexible approach to work with you to define the goals and scope of your project. From start-ups to established brands, from ad hoc consultancy to all-encompassing projects, we are led by our clients’ needs.
This is supported by our unique studio structure: a tightly knit team of art directors, surrounded by an invaluable tribe of experts. This allows us to focus on requirements rather than resources for the most effective and creative output, and a holistic cross-disciplinary approach.
FIND OUT MORE ABOUT OUR STUDIO OR SEE PREVIOUS SAMPLES.
OR