- Client:
- KomplyAi
- Services:
- Brand Strategy
- Brand Identity
- Art Direction
- Video
- Digital Application
Context & ChallengeAI is a field in desperate need of regulation. KomplyAi is stepping into a void that has been created by rapid innovation and lack of government regulation.
It serves as a platform uniting all stakeholders essential for constructing a secure future in AI, through compliance tools.
The key challenge was to create a brand that resonates with a very diverse audience – from innovative tech companies who operate in a rapid market, to governments, to tech end-users who need to trust the KomplyAi standards. Furthermore, it needed to be a brand that inspires all parties to willingly adopt compliance and its tools. Needless to say – if AI wasn’t a complex topic to communicate, regtech just added another layer to it.
Context & ChallengeAI is a field in desperate need of regulation. KomplyAi is stepping into a void that has been created by rapid innovation and lack of government regulation.
It serves as a platform uniting all stakeholders essential for constructing a secure future in AI, through compliance tools.
The key challenge was to create a brand that resonates with a very diverse audience – from innovative tech companies who operate in a rapid market, to governments, to tech end-users who need to trust the KomplyAi standards. Furthermore, it needed to be a brand that inspires all parties to willingly adopt compliance and its tools. Needless to say – if AI wasn’t a complex topic to communicate, regtech just added another layer to it.
An Inclusive PlatformThe AI brandscape is no stranger to futuristic, tech-focused aesthetics. But KomplyAi needs to speak to innovation as well as to human concerns of ethics and trust. The solution is a visual identity that is future-forward in its feel, but soft and human in detail – with colour, typography and photography representing both worlds, representing the nexus between innovation and regulation.
Core Value: TransparencyThe advantages of AI regulation for tech-users are apparent. Yet, what about tech developers, driven by the imperative for unhindered innovation and speed? What unites all is a shared need for transparency: for users to make informed decisions, and for tech developers to future-proof their development amidst evolving regulation. The logo reflects the platform overlaps, with transparency at its core.
A Dynamic BrandThe main brand visuals are animated 3D abstractions that represent transparency as a core proposition. These visuals represent the scanning, exposing, and revealing of the digital potential of the future – effectively future-proofing AI technologies. The overall motion adds a dynamic feel to an inherentlydynamic brand.
An Inclusive PlatformThe AI brandscape is no stranger to futuristic, tech-focused aesthetics. But KomplyAi needs to speak to innovation as well as to human concerns of ethics and trust. The solution is a visual identity that is future-forward in its feel, but soft and human in detail – with colour, typography and photography representing both worlds, representing the nexus between innovation and regulation.
Core Value: TransparencyThe advantages of AI regulation for tech-users are apparent. Yet, what about tech developers, driven by the imperative for unhindered innovation and speed? What unites all is a shared need for transparency: for users to make informed decisions, and for tech developers to future-proof their development amidst evolving regulation. The logo reflects the platform overlaps, with transparency at its core.
A Dynamic BrandThe main brand visuals are animated 3D abstractions that represent transparency as a core proposition. These visuals represent the scanning, exposing, and revealing of the digital potential of the future – effectively future-proofing AI technologies. The overall motion adds a dynamic feel to an inherentlydynamic brand.
“The team has been truly exceptional. They have brought our brand to life and helped create a vision of the future for our technologies. AI is complicated and the team has been able to cut through that, break down barriers, and make our brand approachable and user-friendly through their design articulation. They have enabled us to […] attract a new customer base and create a new B2C market.”
Kristen Migliorini. Founder & CEO, KomplyAi
Collaborator
3D — Chris Thompson
Awards
Graphis Awards 2023 — SilverAGDA Awards 2022 — Finalist
RELATED PROJECTS OR SEE ALL
WE’D LOVE TO HEAR FROM YOU! PLEASE